I think I just fell in love. I imagine that you’ll think the same scrolling through the images of the campaign SS15 Amelie Pichard, but I can tell you that is also true for the just passedwinter collection. The question is, how did I not know you before? Amélie Pichard is the French brand of the namesake designer (born in 1983), just launched in 2011 and with an appeal clearly inspired by the distinctive aesthetics of the twentieth century between the 40s and 80s. It is a line of shoes, handbags and accessories that reveal a style statement:
Dreamy but realistic, masculine but terribly sophisticated, Amélie Pichard makes shoes in her image: timeless, quite surreal, glamorous but fitted to everyday life.
There is something mysterious in the figure of this talented young Parisian (already landed at Colette and Galeries Lafayette). There is a lot of inspiration form movies – in her bio she admits to being a fan of Twin Peaks – and also the animal chosen to represent her bags, the crocodile, instills an extremely surreal feeling. “Glamour” is not a word I use with pleasure, but in this context, looking at pictures of the spring campaign of Amélie Pichard and taking account of the above, I think it’s the best word to express the energy that flows from this collection.
So was I right? Have you fallen in love with these stunning images of the Amélie Pichard SS15 collection? Now you just have to share this love with the world;)
Campaign Credits Creative Director: Florence Tetier Photographer: Nicolas Coulomb Hair: Chiao @Airport Make-Up: Satoko Nails: Sylvie @ Mini_Capsules Model: Melissa Tur @ Mega Model Agency
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